Foxtail —
Designing a brand, product and website for an emerging cross listing platform
Services provided
- UX Design
- UI Design
- Design System
- Visual Identity Design
- Website Design
The client
Foxtail is a cutting edge platform that allows users to post listings across multiple reseller channels such as Ebay, Facebook, Etsy, etc. making it easy for anyone to become a highly effective reseller. Foxtail stands out above the rest with their innovative physical-events-mimicking technology.
How did we help?
Foxtail is a cutting edge platform that allows users to post listings across multiple reseller channels such as Ebay, Facebook, Etsy, etc. making it easy for anyone to become a highly effective reseller. Foxtail stands out above the rest with their innovative physical-events-mimicking technology.
Brand strategy
After extensive discovery, we outlined the core attributes and visual language of the Foxtail brand. The orange gradient speaks to energy and helps them stand out from their competition and develop brand awareness. The logo mark is an illustration of “cross-listing” in the shape of a fox. We selected Ubuntu as the primary typeface for it’s precise and reliable attitude.
A brand new mobile app design
We designed the mobile app to be simple and clean, with an emphasis on the users’s product listings. We worked to establish a consistent and simple system of data input and visualization as both are core to the overall experience. We kept the app high-contrast, to allow for ease of use in any environment.
A web app to match
We designed the web app to be a familiar extension of the mobile app, with an emphasis on product management. With the application of a consistent design language as the foundation, the app can easily adopt a systematic dark mode.
Marketing website
We designed the marketing website to convey the power of the Foxtail application, speaking directly to an audience of hustlers. We built the site using the WordPress CMS for easy content management by the Foxtail team.
The result
Delivering a fully loaded brand system, rooted in thoughtful attributes, we provided Foxtail with all the tools they needed for a successful product launch and a unified offering from day 1.
