Apteo —
Designing a modern SaaS website for an AI sales company
Services provided
- Sitemap
- Wireframes
- Website Design
The client
Apteo uses AI technology to analyze customer segments to show which customers are more likely to buy which products next, making marketing easier and more streamlined.
How did we help?
We designed a totally new website for Apteo, and provided a custom suite of product illustrations and icons.
Starting with a blueprint
Before adding any design elements, we started by mapping out high fidelity wireframes for each of the existing page templates from Apteo’s current site. We use wireframes to establish the overall layout structure, along with the type hierarchy for the site.
The new website
The Apteo website is the most important touchpoint and needed to do a better job illustrating the capabilities of the product and interface. Our redesign placed the experience at the center of the action, along with clear calls to action. We worked in elements of the Apteo logo throughout to create consistent brand reinforcement.
Product illustrations
We created a full suite of product illustrations for Apteo, designed to showcase the functionality of the product without feeling cluttered or overwhelming.
Finishing touches
We created a blog index and article system for quick browsing of all of Apteo’s vast content library. The article pages utilize a clear type hierarchy and a narrow grid for easy reading.
The result
In creating a new website for Apteo, they’re equipped with a simple yet powerful system to articulate their offering in a clean and functional manner.
